crafting bold, story driven brands who are keen to challenge the ‘normal’
theres too many boring identites out there, blending in just isn’t an option
nathan sheather
I'm the designer behind Saltwedge Creative, a brand identity studio based in Freshwater. I design logos and visual systems for startups and brands ready for a refresh, with over a decade of agency experience across Sydney & Dubai.
With photography and videography in my toolkit, I can take a project from logo to lens, keeping your brand cohesive at every touchpoint.
When I'm not at my desk, I'm usually in the ocean.

concept development
Exploration by sketching a variety of logo ideas, experimenting with icons, typography, and colour palletes. Refining initial concepts into strong, distinctive design directions that align with your brand identity.
2
design selection
Review the developed concepts and identify the strongest options. Further refine these designs by fine-tuning details and overall balance, ensuring each option is polished and presentation-ready.
3
presentation
Share the refined top logo designs with you in a clear and engaging format. Provide context behind each design choice, explaining how the concept reflects your brand values, positioning, and visual identity strategy.
4
feedback & finalisation
Collaborate closely to gather your feedback on the presented options. Implement requested adjustments, making any necessary refinements to colour, layout, or typography to ensure the final design perfectly represents your brand.
5
brand delivery
Prepare and deliver a brand package, including detailed brand guidelines to maintain consistency across all touchpoints. Supply all final logo files and assets in multiple formats, ensuring you have everything needed for both print and digital use.
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