crafting bold, story driven brands who are keen to challenge the ‘normal’

theres too many boring identites out there, blending in just isn’t an option

nathan sheather

I'm the designer behind Saltwedge Creative, a brand identity studio based in Freshwater. I design logos and visual systems for startups and brands ready for a refresh, with over a decade of agency experience across Sydney & Dubai.

With photography and videography in my toolkit, I can take a project from logo to lens, keeping your brand cohesive at every touchpoint.

When I'm not at my desk, I'm usually in the ocean.

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Visual Identity

Crafting unique, memorable brand identities that resonate with your audience — from logos to visual systems — ensuring every touchpoint reflects your brand's essence.

Visual Identity

Crafting unique, memorable brand identities that resonate with your audience — from logos to visual systems — ensuring every touchpoint reflects your brand's essence.

Visual Identity

Crafting unique, memorable brand identities that resonate with your audience — from logos to visual systems — ensuring every touchpoint reflects your brand's essence.

Animation

Bringing your brand to life through high-fidelity product mockups, giving you a clear, realistic preview of how your packaging and visuals will stand out in the real world.

Animation

Bringing your brand to life through high-fidelity product mockups, giving you a clear, realistic preview of how your packaging and visuals will stand out in the real world.

Animation

Bringing your brand to life through high-fidelity product mockups, giving you a clear, realistic preview of how your packaging and visuals will stand out in the real world.

Brand Identity

Designing sleek, impactful packaging that not only looks stunning but also connects with your ideal customers — turning first impressions into lasting brand loyalty.

Brand Identity

Designing sleek, impactful packaging that not only looks stunning but also connects with your ideal customers — turning first impressions into lasting brand loyalty.

Brand Identity

Designing sleek, impactful packaging that not only looks stunning but also connects with your ideal customers — turning first impressions into lasting brand loyalty.

Photo & Video

Tailored design mockups that align perfectly with your brand's aesthetic — because every detail matters when showcasing your product's true potential.

Photo & Video

Tailored design mockups that align perfectly with your brand's aesthetic — because every detail matters when showcasing your product's true potential.

Photo & Video

Tailored design mockups that align perfectly with your brand's aesthetic — because every detail matters when showcasing your product's true potential.

discovery & research

Begin with an in-depth consultation to understand your brand vision, goals, and target audience. Send a tailored client questionnaire to capture essential insights, competitors and market research to ensure the creative direction is relevant.

1

discovery & research

Begin with an in-depth consultation to understand your brand vision, goals, and target audience. Send a tailored client questionnaire to capture essential insights, competitors and market research to ensure the creative direction is relevant.

1

concept development

Exploration by sketching a variety of logo ideas, experimenting with icons, typography, and colour palletes. Refining initial concepts into strong, distinctive design directions that align with your brand identity.

2

design selection

Review the developed concepts and identify the strongest options. Further refine these designs by fine-tuning details and overall balance, ensuring each option is polished and presentation-ready.

3

presentation

Share the refined top logo designs with you in a clear and engaging format. Provide context behind each design choice, explaining how the concept reflects your brand values, positioning, and visual identity strategy.

4

feedback & finalisation

Collaborate closely to gather your feedback on the presented options. Implement requested adjustments, making any necessary refinements to colour, layout, or typography to ensure the final design perfectly represents your brand.

5

brand delivery

Prepare and deliver a brand package, including detailed brand guidelines to maintain consistency across all touchpoints. Supply all final logo files and assets in multiple formats, ensuring you have everything needed for both print and digital use.

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